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Springer International Publishing AG
The Power of Consumer Creativity: Transforming Consumption and Markets
The Power of Consumer Creativity: Transforming Consumption and Markets
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- More about The Power of Consumer Creativity: Transforming Consumption and Markets
This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of consumption are infused with novel thinking, cultural expression, and personal meaning across cutting-edge topics including vintage retail, gaming, biohacking, parenting and degrowth. By highlighting the generative potential of consumer creativity, this collection offers a compelling argument for recognising creativity as a fundamental and pervasive human capability rather than a rare talent. It is essential reading for researchers, students, and practitioners seeking to understand the evolving intersections of creativity, consumption, and market transformation.
- Publication date: 22 August 2025
- Page count: 197
- Dimensions: Height 210 mm; Width 148 mm
- Publisher: Springer International Publishing AG
- Format: Hardback
- ISBN-13: 9783031962462
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