The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life

The book "The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life" provides actionable techniques for building strong connections and accelerating sales results. It teaches value-based selling techniques to become a trusted business advisor, focus on value, and identify business issues. It also offers strategies for selling to the C-suite, closing more business, expanding sales footprint, managing global accounts, and generating consistent renewal sales.

Format: Hardback
Length: 256 pages
Publication date: 20 September 2023
Publisher: John Wiley & Sons Inc

In her groundbreaking book, "The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life," sought-after trainer and sales leader Julie Thomas unveils an exhilarating new perspective on buyer-centric selling, tailored to the modern buyer's mindset. This comprehensive guide delves into value-based selling techniques, empowering you to transform into a trusted business advisor who instills confidence in purchasing decisions, even in unpredictable business environments.

This actionable guide to enhanced business conversations fosters trust and human-to-human connections, enabling you to shift the sales focus from price to value. It empowers you to identify business issues that create urgency, unlocking new sales opportunities. Additionally, you will discover:

Strategies for effectively selling to the C-suite, closing more business, expanding your sales footprint, managing global accounts, and generating consistent renewal sales.

Proven methods for building credibility and rapport with your buyers, along with effective sales prospecting strategies to secure valuable time on their increasingly busy calendars.

Ways to motivate buyers to take action and enhance sales forecast accuracy through a repeatable opportunity qualification framework.

Actions for aligning your revenue engine and empowering all customer-facing teams to improve the customer experience.

A must-read for seasoned revenue professionals and B2B sales leaders seeking to elevate their real-world performance, deepen customer relationships, and enhance customer satisfaction, "The Power of Value Selling" also offers valuable insights to early-career salespeople seeking practical sales strategies that thrive in competitive markets.

Weight: 528g
Dimension: 159 x 236 x 22 (mm)
ISBN-13: 9781394182565