Baker Ahmad Alserhan
The Principles of Islamic Marketing
The Principles of Islamic Marketing
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- Condition: Brand new
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- More about The Principles of Islamic Marketing
Format: Paperback / softback
Length: 258 pages
Publication date: 24 June 2024
Publisher: Taylor & Francis Ltd
The Principles of Islamic Marketing provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. This is not a religious book. It's a marketing book that represents the values behind a business model adopted by
Weight: 480g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032838595
Edition number: 2 ed
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