Bob MFennis,WolfgangStroebe
The Psychology of Advertising
The Psychology of Advertising
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- More about The Psychology of Advertising
Format: Paperback / softback
Length: 484 pages
Publication date: 14 May 2025
Publisher: Taylor & Francis Ltd
The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
Weight: 884g
Dimension: 244 x 175 x 28 (mm)
ISBN-13: 9781032596136
Edition number: 4 ed
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