Bob M Fennis
The Psychology of Advertising
The Psychology of Advertising
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- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
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- More about The Psychology of Advertising
The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
- Publication date: 14 May 2025
- Page count: 484
- Dimensions: Height 177 mm; Width 252 mm; Thickness 39 mm
- Publisher: Taylor & Francis Ltd
- Format: Hardback
- ISBN-13: 9781032621319
UK and International shipping information
UK and International shipping information
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- Delivery within 2 - 3 days when ordering in the UK.
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