• The Psychology of Advertising cover
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Bob M Fennis

The Psychology of Advertising

The Psychology of Advertising

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  • Condition: Brand new
  • UK Delivery times: Usually arrives within 2 - 3 working days
  • UK Shipping: Fee starts at £3.89. Subject to product weight & dimension

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  • More about The Psychology of Advertising

The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

  • Publication date: 14 May 2025
  • Page count: 484
  • Dimensions: Height 177 mm; Width 252 mm; Thickness 39 mm
  • Publisher: Taylor & Francis Ltd
  • Format: Hardback
  • ISBN-13: 9781032621319

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