Shulph Ink
The Red Queen Retail Race: An Innovation Pandemic in the Era of Digitization
The Red Queen Retail Race: An Innovation Pandemic in the Era of Digitization
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The Red Queen Retail Race: An Innovation Pandemic in the Era of Digitization explores how innovation through technological change is transforming the retail sector, accelerated by the Covid-19 pandemic. It replaces investment in physical assets with investment in the digital universe, creating challenges for established retailers and service providers.
Format: Hardback
Length: 224 pages
Publication date: 01 June 2023
Publisher: Oxford University Press
The Red Queen Retail Race: An Innovation Pandemic in the Era of Digitization delves into the profound transformation that innovation through technological change has brought about in the retail sector across various markets. This transformative shift has been further accelerated by the impact of the Covid-19 pandemic. Drawing inspiration from Alice's encounters with the Red Queen's race in Lewis Carroll's classic novel Through the Looking-Glass (1871), the book explores the notion that in the service sector, a transition is underway from a leisurely pace to a frenetic Red Queen race. In this race, simply running faster is not enough; one must constantly strive to keep up with the ever-evolving landscape. This metaphor aptly captures the essence of the service sector, which is undergoing a seismic shift from investing in the physical confines of products, stores, and geographical areas to investing in the seemingly boundless digital universe of information, relationships, and social networks.
Online and mobile services have played a pivotal role in enabling new entrants to bypass the need for significant investments in fixed assets and navigate regulatory complexities by adopting innovative business models. This has resulted in a fierce international competition, presenting substantial challenges to established retailers and service providers in domestic markets worldwide. As a consequence, there is a reevaluation of the role of place in a digital world, where the boundaries between physical and virtual spaces are blurred, and the possibilities for innovation and growth are limitless.
Weight: 470g
Dimension: 240 x 160 x 17 (mm)
ISBN-13: 9780192862617
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