The Revenue Operations Manual: How to Build a High-Growth, Predictable and Scalable Business

The Revenue Operations Manual provides a blueprint for building and scaling a revenue-generating team, technology, and partnerships to support business goals and revenue growth, with case studies, best practices, and expert interviews.

Format: Hardback
Length: 344 pages
Publication date: 03 September 2024
Publisher: Kogan Page Ltd

Axiom Business Book Award 2025 - Bronze Medal, Sales - Growing a business is a team sport, and Revenue Operations - the number 1 fastest-growing job on LinkedIn - is how you can deliver that growth. Learn how to bring revenue-generating teams, business context, and technology together to build a high-achieving, predictable, and scalable revenue machine. The Revenue Operations Manual takes you through every aspect of this evolving function, whether that's understanding what exactly it is, or how to effectively build your team, technology, and partnerships to ensure your go-to-market strategies support business goals and revenue growth. Using case studies, examples of best practices (and of what not to do), this book offers expertise and interviews from world-class operators and provides a blueprint on the mindset required to build and scale this critical business function. Understand the value that Revenue Operations can bring to your business, the right time to invest in it, and how to maximize the outcomes this team can drive.

Dimension: 234 x 156 (mm)
ISBN-13: 9781398616783