Max Blackston
The Righteous Brand: Consumer Brand Relationships in a Polarized World
The Righteous Brand: Consumer Brand Relationships in a Polarized World
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- More about The Righteous Brand: Consumer Brand Relationships in a Polarized World
Format: Hardback
Length: 238 pages
Publication date: 28 April 2025
Publisher: Taylor & Francis Ltd
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today’s raging culture wars.
Weight: 630g
Dimension: 229 x 152 (mm)
ISBN-13: 9781032882376
Edition number: 2 ed
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