The Routledge Companion to Marketing and Feminism

A comprehensive and authorative sourcebook on the intersection of marketing and feminism, offering an introduction to current scholarship and interdisciplinary critiques. The resurgence of feminist voices in marketing and consumer research reflects a wider public interest in feminism, particularly among younger women. The book consolidates existing scholarship while exploring emerging theories and ideas to generate further feminist research. It is of interest to researchers, academics, and students in marketing and consumption studies.

Format: Paperback / softback
Length: 490 pages
Publication date: 25 September 2023
Publisher: Taylor & Francis Ltd

This comprehensive and authoritative sourcebook provides an introduction to and overview of current scholarship at the intersection of marketing and feminism. Over the past five years, there has been a resurgence of feminist voices in marketing and consumer research, reflecting a broader public interest in feminism, particularly in the media and academia. Younger women are increasingly aware of the patriarchal structures and strictures that continue to limit their development and life opportunities. The term "feminism" has gained prominence again, thanks to campaigns like #MeToo and #TimesUp. There is a renewed interest in feminist scholarship, particularly among younger scholars, and insightful interdisciplinary critiques of this new brand of feminism have emerged, including the identification of neoliberal feminism that encourages professional women to achieve work-family balance at the expense of other women's exploitation.

Consolidating existing scholarship while exploring emerging theories and ideas that will generate further feminist research, this volume will be of interest to researchers, academics, and students in marketing and consumption studies, especially those studying or researching the complex interrelationship of feminism and marketing.

Weight: 900g
Dimension: 175 x 247 x 31 (mm)
ISBN-13: 9781032187563