The Routledge Companion to Strategic Marketing

The Routledge Companion to Strategic Marketing provides the latest insights into marketing strategy, with 29 specially commissioned chapters from leading experts from around the world. It covers topics such as economic foundations, competition, marketing strategy, and corporate social responsibility, making it an accessible tool for researchers, students, and practitioners.

Format: Paperback / softback
Length: 480 pages
Publication date: 25 September 2023
Publisher: Taylor & Francis Ltd

The Routledge Companion to Strategic Marketing provides comprehensive and up-to-date insights into marketing strategy, offering a valuable resource for researchers, students, and practitioners alike. Written by esteemed experts in the field, this companion comprises 29 specially commissioned chapters that cover a diverse range of marketing strategy topics. Contributing authors hail from prestigious universities across the globe, including the United States (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna), and Asia (the Indian School of Business, Tongji University).

The book delves into essential aspects of marketing strategy, including the economic foundations, competition in digital marketing, marketing strategy itself, and corporate social responsibility. It also offers perspectives on capturing the impact of marketing strategy.

With its extensive coverage, the Routledge Companion to Strategic Marketing is an invaluable tool for those seeking to advance their understanding of marketing strategy and its practical applications. It serves as a comprehensive reference for researchers, students, and professionals seeking to stay informed about the latest developments and trends in the field.

Weight: 453g
Dimension: 229 x 152 (mm)
ISBN-13: 9781138489097