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The Routledge Companion to the History of Advertising
The Routledge Companion to the History of Advertising
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- More about The Routledge Companion to the History of Advertising
Format: Hardback
Length: 460 pages
Publication date: 18 August 2025
Publisher: Taylor & Francis Ltd
This unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising, to the emergence of the digital age.
Weight: 1040g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032272467
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