Shulph Ink
The Routledge Handbook of Digital Sport Management
The Routledge Handbook of Digital Sport Management
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- More about The Routledge Handbook of Digital Sport Management
The Routledge Handbook of Digital Sport Management provides a comprehensive guide to the impact of digital technologies in sport management, exploring key areas such as transformation, tools, and emerging issues. It introduces essential innovations and examines the debates and challenges shaping the sport business.
Format: Hardback
Length: 408 pages
Publication date: 01 December 2022
Publisher: Taylor & Francis Ltd
The Routledge Handbook of Digital Sport Management is a comprehensive guide that provides students, researchers, and practitioners with a comprehensive understanding of the impact of digital technologies on sport management at all levels and across various sectors, in a global context. This handbook is divided into three sections, namely digital transformations, digital tools, and emerging digital issues, each of which explores the profound influence of digital technology on the core functional areas of sport management, including sponsorship, event management, and human resources.
In its exploration, the book introduces essential digital innovations such as esports, social media, virtual reality (VR), wearables, analytics, and artificial intelligence, and delves into the ongoing debates and issues that are poised to shape and transform the sport business landscape over the next decade.
As the sole book that comprehensively surveys the realm of digital sport management, this handbook serves as an indispensable reference for all serious students of sport business and management, researchers actively engaged in the intersection of sport business and digital technologies, and managers, policymakers, or associated professionals working within the sport industry. By providing a wealth of insights and perspectives, this handbook equips readers with the necessary tools and knowledge to navigate the rapidly evolving digital landscape and thrive in the ever-changing sports industry.
Weight: 950g
Dimension: 246 x 174 (mm)
ISBN-13: 9780367543549
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