The Routledge Handbook of Language and Persuasion

This handbook provides a comprehensive overview of language and persuasion, covering sound, words, syntax, and discourse, and the rhetorical basics they enable. It is divided into six parts, covering character appeals, emotions, argument schemes, figures of speech, evolutionary and developmental roots, and computational methods. It is essential reading for researchers and students in linguistics, rhetoric, argumentation, communication, discourse studies, political science, psychology, digital studies, mass media, and journalism.

Format: Hardback
Length: 568 pages
Publication date: 30 September 2022
Publisher: Taylor & Francis Ltd

This comprehensive handbook offers a thorough and up-to-date exploration of language and persuasion, featuring contributions from a diverse range of international experts. It provides a foundational understanding of the basic materials of linguistic persuasion, including sound, words, syntax, and discourse, as well as the rhetorical fundamentals they enable, such as appeals, argument schemes, arrangement strategies, and accommodation devices.

The handbook is organized into six parts, each dedicated to a specific aspect of language and persuasion. Part I delves into the fundamental rhetorical appeals that engage character, emotions, argument schemes, and various types of issues involved in persuasion. Part II explores the enduring impact of persuasive language, examining its ability to evoke humor, create polarization, and shape public opinion. Part III focuses on figures of speech and their rhetorical functions, showcasing their role in enhancing persuasion.

In Part IV, contributors examine different fields and genres of argument as entry points for research into the conventions of arguing. Part V explores the evolutionary and developmental roots of persuasive language, shedding light on the historical and cultural factors that have shaped its development. Part VI highlights new computational methods of language analysis, offering innovative approaches to studying persuasive communication.

This handbook is an invaluable resource for scholars and researchers in the fields of linguistics, rhetoric, argumentation, communication, discourse studies, political science, psychology, digital studies, mass media, and journalism. It offers a comprehensive and multidisciplinary perspective on the study of language and persuasion, providing a wealth of insights and methodologies for further exploration.

Weight: 1240g
Dimension: 246 x 174 (mm)
ISBN-13: 9780367423353