The SAGE Handbook of Survey Development and Application

The SAGE Handbook of Survey Development and Application is a practical resource that provides cutting-edge tools and guidance for survey research techniques, with a focus on applied, how-to advice from a global community of scholars.

Format: Hardback
Length: 544 pages
Publication date: 12 August 2023
Publisher: SAGE Publications Ltd

The SAGE Handbook of Survey Development and Application is a comprehensive and practical resource for researchers seeking to employ the most effective survey research techniques. Covering a wide range of topics, from sampling issues to measurement equivalence and the use of online labor pools, this handbook provides applied, how-to guidance to aid readers in best practice.

Chapters in the handbook engage with a diverse array of subjects, including sampling strategies, approaches to establishing measurement equivalence, and the utilization of online labor pools in survey development. Contributions from a global community of leading and emerging scholars from various disciplines ensure that the handbook is applicable and accessible across the social sciences.

With over 120 tables, figures, checklists, and tutorial guides, The SAGE Handbook of Survey Development and Application serves as a one-stop resource for survey research. It is particularly valuable for fields such as Organizational Behavior, Industrial & Organizational Psychology, Management, Psychology, Educational Research, Marketing, Public Policy, and others.

The handbook is organized into eight parts:

PART 1: Conceptual Issues and Operational Definition
This section explores the theoretical foundations and operational definitions of survey research, including the importance of validity, reliability, and generalizability. It also discusses the ethical considerations and challenges associated with survey research.

PART 2: Research Design Considerations
This section covers the key elements of research design, such as sample selection, survey mode, and data collection instruments. It also discusses the advantages and disadvantages of different research designs and the importance of pilot testing and pretesting.

PART 3: Item Development
This section provides comprehensive guidance on item development, including the development of survey questions, response options, and rating scales. It also discusses the use of item banks, cognitive testing, and item analysis techniques.

PART 4: Scale Improvement Methods
This section explores various scale improvement methods, such as item response theory, factor analysis, and structural equation modeling. It also discusses the use of item bias and differential item functioning analysis in scale development.

PART 5: Data Collection
This section covers the various data collection methods, including face-to-face interviews, telephone interviews, self-administered surveys, and online surveys. It also discusses the advantages and disadvantages of each method and the strategies for maximizing response rates.

PART 6: Data Management and Analysis
This section provides detailed guidance on data management and analysis, including data cleaning, coding, and statistical analysis. It also discusses the use of software tools such as SPSS, SAS, and R for data manipulation and analysis.

PART 7: Research Production and Dissemination
This section covers the process of research production, including the preparation of manuscripts, presentations, and reports. It also discusses the dissemination of research findings through journals, conferences, and other channels.

PART 8: Applications
This section showcases real-world applications of survey research in various fields, including business, education, healthcare, and politics. It provides examples of successful survey research projects and the insights and conclusions derived from them.

In conclusion, The SAGE Handbook of Survey Development and Application is a valuable resource for researchers seeking to advance their knowledge and skills in survey research. With its comprehensive coverage of topics, practical guidance, and contributions from a global community of scholars, this handbook is an essential tool for anyone involved in conducting survey research.

Dimension: 246 x 184 (mm)
ISBN-13: 9781529758498