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Sandra Stahl

The Smart Pr Book: The art and craft of public relations

The Smart Pr Book: The art and craft of public relations

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  • Condition: Brand new
  • UK Delivery times: Usually arrives within 2 - 3 working days
  • UK Shipping: Fee starts at £3.89. Subject to product weight & dimension

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  • More about The Smart Pr Book: The art and craft of public relations

This is a concise and practical manual for understanding and implementing public relations campaigns and communications in today’s business world.

Modern-day PR is both science and an art, strategy and execution, fact and finely tuned intuition. This book, written by a leading PR practitioner and educator, enables you to create the right mindset and build the necessary skills to meet the communications challenges that face most businesses. This includes mastery of the fundamentals of PR, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of the business objectives at hand.

  • Publication date: 17 April 2025
  • Page count: 160
  • Dimensions: Height 180 mm; Width 120 mm; Thickness 12 mm
  • Publisher: LID Publishing
  • Format: Paperback
  • ISBN-13: 9781915951670

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