Sandra Stahl
The Smart Pr Book: The art and craft of public relations
The Smart Pr Book: The art and craft of public relations
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- More about The Smart Pr Book: The art and craft of public relations
This is a concise and practical manual for understanding and implementing public relations campaigns and communications in todays business world.
Modern-day PR is both science and an art, strategy and execution, fact and finely tuned intuition. This book, written by a leading PR practitioner and educator, enables you to create the right mindset and build the necessary skills to meet the communications challenges that face most businesses. This includes mastery of the fundamentals of PR, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of the business objectives at hand.
- Publication date: 17 April 2025
- Page count: 160
- Dimensions: Height 180 mm; Width 120 mm; Thickness 12 mm
- Publisher: LID Publishing
- Format: Paperback
- ISBN-13: 9781915951670
UK and International shipping information
UK and International shipping information
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- Delivery within 2 - 3 days when ordering in the UK.
- Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
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