The Unsell: Sales Techniques for The Modern Buyer

Michael Tuso's book "Crafting the Sale" provides a people-focused approach to selling, empowering buyers and sellers through problem-solving and system building. By understanding others and problem-solving, sales teams can create space for the buyer, unlock the power of emotional connection, ask thoughtful questions, put the buyer's needs first, save floundering customer relationships, craft messages that buyers want to read, prevent buyers from ghosting, build the right habits to help them sell more sustainably, remain top of mind even when the buyer is not in the market, and deploy the most up-to-date sales tactics to increase revenue.

Format: Paperback / softback
Length: 156 pages
Publication date: 26 October 2023
Publisher: Girl Friday Productions

Are you tired of the old, "one size fits all" pitching methods that leave buyers feeling overwhelmed and sellers feeling frustrated? If so, it's time to embrace a new approach to selling that empowers buyers and sellers alike through problem-solving and system building. Join Michael Tuso as he guides you out of the antiquated world of traditional selling and into a world where true success comes from understanding others and creating impeccable sales and buying experiences.

In this modern approach to selling, Tuso challenges outdated methodologies and shows you how to equip your sales team with newer, more refined approaches to their craft. You'll learn how to:

- Create space for the buyer
- Unlock the power of emotional connection
- Ask thoughtful questions that build trust
- Put the buyer's needs first, not the product
- Save floundering customer relationships
- Craft messages that buyers actually want to read
- Prevent buyers from ghosting you
- Build the right habits to help you sell more sustainably
- Remain top of mind even when the buyer is not in the market
- Deploy the most up-to-date sales tactics to increase revenue
- And much more!

Crafting the Sale is the ultimate tool for anyone new to sales or looking to level up their skills, improve their outcomes, and create lasting connections with customers. By adapting to the changing dynamic between buyer and seller and providing an exceptional experience, you can succeed in today's competitive market. So why wait? Start crafting your sale today and watch your sales numbers soar!

Dimension: 215 x 139 (mm)
ISBN-13: 9781954854024