Think Like an Adman, Don't Act Like One

Advertising is a way to lure people into different behaviors, perspectives, or options. It is done by telling stories, twisting the facts, making things seem more attractive or uglier, sketching out alternatives, and stimulating or discouraging people. This book is for anyone who wants to learn how to seduce, and it doesn't require you to be an advertiser.

Format: Paperback / softback
Length: 160 pages
Publication date: 16 May 2022
Publisher: BIS Publishers B.V.

Advertising is a multifaceted and pervasive phenomenon that extends far beyond the confines of a mere 30-second television commercial. It encompasses a wide range of strategies and tactics designed to influence and persuade individuals, shaping their behaviors, perspectives, and choices. Whether we are aware of it or not, we are constantly engaged in advertising, promoting ourselves, our companies, brands, NGOs, political parties, schools, neighborhoods, cities, and even countries.

The art of advertising involves storytelling, fact manipulation, and the creation of attractive or unattractive perceptions. It seeks to present alternative options, stimulate curiosity, or discourage certain actions. What sets advertising apart is its universal nature; everyone engages in it, but only a select few possess the skill and expertise to create truly effective campaigns.

This book is intended for anyone who desires to master the art of seduction, whether it be in personal relationships, professional settings, or large-scale persuasion. It does not require prior experience in advertising or marketing, as the principles and techniques outlined herein can be applied to any context. By reading this book, you will gain valuable insights and strategies to influence and captivate others, achieving your desired outcomes and achieving success in various aspects of life.

Weight: 300g
Dimension: 145 x 180 x 14 (mm)
ISBN-13: 9789063696351