Think Small: The Surprisingly Simple Ways to Reach Big Goals

Based on scientific understanding of human behavior, Oain Service and Rory Gallagher's Think Small provides an easy, simple framework to make a big difference to our lives, such as saving money, being a better manager, or getting more people to vote.

Format: Paperback / softback
Length: 240 pages
Publication date: 03 May 2018
Publisher: Michael O'Mara Books Ltd

Working within the world's first Nudge Unit, Owain Service and Rory Gallagher have firsthand knowledge of the significant impact that small, scientifically-informed changes can have on various aspects of life, such as saving money, becoming a better manager, or increasing voter turnout in elections. In their groundbreaking book, Think Small, they translate these successful strategies into an accessible and straightforward framework that holds the potential to profoundly impact our daily lives.

The book begins by exploring the power of small changes and how they can lead to significant outcomes. It highlights the importance of understanding human behavior and the factors that influence our decisions and actions. By applying this knowledge, individuals and organizations can create interventions that nudge people toward desired behaviors, without resorting to coercion or force.

One of the key insights of Think Small is that small changes can be cumulative and have a multiplier effect. By making small, consistent changes in our daily routines, we can gradually shift our behavior and achieve our goals over time. For example, saving a small amount of money each day can lead to significant savings over a year, while implementing simple time management techniques can improve productivity and reduce stress.

The book also provides practical examples and case studies of successful interventions that have been implemented in various settings, such as schools, hospitals, and businesses. These examples showcase the potential of small changes to drive positive outcomes and demonstrate how they can be tailored to specific contexts and populations.

In addition to its practical insights, Think Small offers a wealth of psychological and behavioral research that supports the effectiveness of small changes. It provides readers with a deeper understanding of the mechanisms behind human behavior and how to leverage them to achieve their goals.

Overall, Think Small is a must-read for anyone who wants to improve their life, whether it's by saving more money, becoming a better manager, or increasing social impact. By applying the principles outlined in the book, individuals and organizations can create interventions that nudge people toward desired behaviors and achieve meaningful change.

Weight: 232g
Dimension: 130 x 198 x 18 (mm)
ISBN-13: 9781782439233