Tim Cook: The Genius Who Took Apple to the Next Level

Tim Cook succeeded Steve Jobs as Apple CEO in 2011 and has since led the company to unprecedented success, tripling its stock price and becoming the world's first trillion-dollar company. He has also spearheaded a cultural revolution within Apple, emphasizing kindness, collaboration, and honesty and pushing the company to support sexual and racial equal rights and invest in renewable energy.

\n Format: Paperback / softback
\n Length: 320 pages
\n Publication date: 11 February 2021
\n Publisher: Penguin Books Ltd
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In 2011, Tim Cook embarked on an extraordinary journey, taking over the reins from one of the most influential business visionaries in history, Steve Jobs. With the eyes of the world upon him, Cook, often characterized as reserved, unassuming, and lacking in imagination, defied all expectations. Under his leadership, Apple has experienced remarkable growth, with its stock soaring to become the world's first trillion-dollar company. From the massive success of the iPhone to groundbreaking innovations like the Apple Watch, Cook has steered Apple toward a new era of prosperity.

However, his impact extends beyond the corporate realm. Cook has initiated a cultural transformation within Apple, emphasizing kindness, collaboration, and honesty in management. He has also quietly championed sexual and racial equal rights, urging the company to invest heavily in renewable energy. Drawing on exclusive access to several Apple insiders, Leander Kahney, renowned as the world's foremost reporter on Apple, unveils the inspiring story of how one man attempted to replace the irreplaceable and surpassed all expectations.

Kahney, a veteran journalist with over a dozen years of experience covering Apple, has authored four highly acclaimed books on Apple and its passionate followers, including "Inside Steve's Brain" and "Jony Ive." Prior to his role at CultofMac.com, he served as the news editor for Wired.com. Hailing from San Francisco, Kahney is a true authority on the world of Apple and its devoted community.

\n Weight: 224g\n
Dimension: 129 x 198 x 25 (mm)\n
ISBN-13: 9780241348215\n \n