Tourism Marketing in Bangladesh: An Introduction

The book explores the tourism industry in Bangladesh, covering policy planning, products, services, marketing, and future trends. It offers insights into developing the tourism sector in emerging economies and is a valuable resource for interested individuals.

Format: Paperback / softback
Length: 360 pages
Publication date: 29 April 2022
Publisher: Taylor & Francis Ltd

Tourism holds immense potential as a catalyst for economic growth in numerous countries worldwide. The recent surge in tourism and hospitality education within higher academic institutions in Bangladesh indicates a promising future for the tourism sector. Despite the limited scholarly attention devoted to Bangladesh's tourism industry, this edited volume represents a groundbreaking effort by an international publisher to explore and analyze this vital industry. The book commences by delving into the realm of tourism policy planning, offering a comprehensive examination of various topics ranging from the diverse tourism products and services available in Bangladesh to the effective marketing strategies employed. It also sheds light on how private and public tourism institutions can adapt to address future long-term trends and challenges.

This book holds significant appeal for individuals eager to gain deeper insights into the growth and development of tourism industries in emerging economies. It offers invaluable lessons from Bangladesh's experiences and achievements, providing valuable insights into the strategies and approaches that have contributed to its success. By examining the challenges and opportunities faced by Bangladesh in the tourism sector, readers can gain valuable perspectives and ideas that can be applied to their own contexts.

The editors of this book have assembled a team of experts from diverse backgrounds, including tourism professionals, academics, and policymakers, to contribute their expertise and perspectives. Their collective efforts have resulted in a comprehensive and insightful examination of the various aspects of Bangladesh's tourism industry. The book is well-organized, with each chapter providing a clear and concise overview of the relevant topics. Additionally, the use of case studies and real-world examples adds depth and practicality to the analysis, making it accessible to a wide range of readers, including students, researchers, and industry professionals.

In conclusion, this edited volume serves as a valuable resource for anyone interested in exploring the dynamics of the tourism industry in emerging economies. By providing a comprehensive examination of Bangladesh's tourism sector, it offers valuable insights and lessons that can be applied to other countries seeking to develop and promote their tourism industries. The book's commitment to excellence, interdisciplinary approach, and practical insights make it an essential read for scholars, policymakers, and industry practitioners alike.

Weight: 670g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367555467