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Shulph Ink

Tourism Marketing in Western Europe

Tourism Marketing in Western Europe

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  • Condition: Brand new
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Format: Hardback
Length: 256 pages
Publication date: 19 November 2021
Publisher: CABI Publishing

This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development.

Weight: 794g
Dimension: 179 x 250 x 20 (mm)
ISBN-13: 9781789248753

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Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.

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