Tourist Behavior: Past, Present, and Future

Studying tourist behavior is essential for designing new tourism products, policymaking, and marketing strategies. This volume offers a diverse selection of chapters on research related to tourist behavior from various cultural and geographical backgrounds, including relationship management, luxury brands, social media, motivation, satisfaction, and return-trip intentions. It also includes a chapter on virtual reality, streaming, and livestreaming during the COVID-19 pandemic and predictions for tourist behavior in the post-COVID-19 era.

Format: Hardback
Length: 328 pages
Publication date: 22 December 2022
Publisher: Apple Academic Press Inc.

Studying tourist behavior is crucial for designing new tourism products, policymaking, and developing effective marketing strategies. This comprehensive volume offers a diverse range of chapters on research related to tourist behavior, featuring contributions from tourism professionals worldwide. The book explores various aspects of tourist behavior, including relationship management at different types of destinations, luxury brand creation, social media's impact, motivation, satisfaction, and return intentions, as well as the role of tourism activities in destination choice. It also examines heritage tourism, virtual reality, streaming, and livestreaming during the COVID-19 pandemic and makes predictions for tourist behavior in the post-COVID-19 era.

Understanding tourist behavior is essential for the tourism industry to thrive. By analyzing what tourists do, what their preferences are, and how they make decisions, tourism professionals can create products and experiences that meet the needs and desires of travelers. This research can also inform policymaking and marketing strategies, helping to promote tourism and attract more visitors to different destinations.

The volume "Research on Tourist Behavior" offers a comprehensive examination of various aspects of tourist behavior. It includes chapters on relationship management at different types of tourist destinations, such as spas and museums, the creation and sustainability of tourism luxury brands, the influence of social media and digital technology on tourist choices, and the measurement of tourist motivation, satisfaction, and return-trip intentions. The book also explores heritage tourism, virtual reality, streaming, and livestreaming during the COVID-19 pandemic and makes predictions for tourist behavior in the post-COVID-19 era.

One of the key strengths of this volume is its diverse range of chapters, written by tourism professionals from around the world. Each chapter presents research work, new perspectives, and case studies of tourist behavior from varied cultural and geographical backgrounds. This diversity ensures that readers gain a comprehensive understanding of tourist behavior and can apply the insights gained to their own work in the industry.

Another notable feature of the book is its practical applications. The chapters provide valuable insights and recommendations for tourism professionals, including hotel managers, tour operators, travel agents, and destination marketers. By understanding the behavior of tourists, these professionals can develop effective marketing strategies, tailor their products to meet the needs of travelers, and improve the overall customer experience.

In conclusion, "Research on Tourist Behavior" is a valuable resource for anyone interested in understanding tourist behavior and the tourism industry. With its diverse range of chapters, practical applications, and contributions from tourism professionals worldwide, the book offers a comprehensive examination of the latest research and trends in the field. By studying tourist behavior, the tourism industry can continue to grow and thrive in the years to come.

Weight: 802g
Dimension: 229 x 152 (mm)
ISBN-13: 9781774910245