Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization

Trademarks are essential intellectual property rights for companies, as they represent reputational assets and can help companies profit from innovation. This book explores the emerging academic research on how companies use trademarks, combining an industrial organization, innovation, and entrepreneurship perspective to understand why, when, and with what effects entrepreneurs, innovators, and firms use trademarks. It is targeted at academic readers and practitioners in intellectual property management and policy-making.

Format: Paperback / softback
Length: 346 pages
Publication date: 25 September 2023
Publisher: Taylor & Francis Ltd

Trademarks, the most widely utilized intellectual property rights by companies across the globe, hold immense strategic significance in today's ever-evolving business landscape. Their importance is on the rise, particularly as reputational assets gain paramount importance for organizations in both national and international markets. Moreover, trademarks serve as vital tools for companies to capitalize on innovation, enabling them to differentiate themselves and secure a competitive edge. For start-ups and entrepreneurial firms, in particular, trademarks offer a crucial means to gain legitimacy and attract investment, fostering their growth and success.

This comprehensive book, titled Trademarks and Their Role in Innovation, Entrepreneurship, and Industrial Organization, delves into the emerging academic research on how companies leverage trademarks. It assembles a diverse collection of contributions from various research perspectives and disciplines, offering an integrated view that spans different levels of analysis: individual, firm, industry, and country. Specifically, the book combines an industrial organization, innovation, and entrepreneurship perspective to unravel the motivations, timing, and consequences of entrepreneurs, innovators, and firms utilizing trademarks. This work is designed to appeal to academic readers seeking to gain a deeper understanding of the rapidly evolving and interdisciplinary field of trademark research, as well as interested practitioners involved in intellectual property management and policy-making.

The chapters included in this book were originally published in the esteemed journal Industry and Innovation.

Weight: 453g
Dimension: 246 x 174 (mm)
ISBN-13: 9780367706661