Trampled by Unicorns: Big Tech's Empathy Problem and How to Fix It

Trampled by Unicorns: Big Techs Empathy Problem and How to Fix It is a Wall Street Journal Bestseller that examines how Big Tech has failed to keep its foundational promises and the steps the industry can take to course-correct and make a positive impact on the world. The book explores the origins of the industry's destructive empathy deficit and offers practical measures for Big Tech to self-regulate and make it right again.

Format: Hardback
Length: 224 pages
Publication date: 09 October 2020
Publisher: John Wiley & Sons Inc

A Wall Street Journal Bestseller, "Trampled by Unicorns: Big Tech's Empathy Problem and How to Fix It" delves into an insiders' revealing and comprehensive examination of Big Tech's failure to uphold its foundational promises and the necessary steps the industry can undertake to course-correct and make a positive impact on the world.

The book explores how technology has advanced humanity's most noble pursuits, while simultaneously grappling with the origins of the industry's destructive empathy deficit and the practical measures Big Tech can take to self-regulate and rectify the situation.

Author Maëlle Gavet examines the tendency for many of Big Tech's stars to deviate from their user-first ideals and create products that ultimately harm their customers and society as a whole. "Trampled by Unicorns" offers an account of the tech startup world in the United States and Europe, encompassing prominent companies such as Amazon, Google, Facebook, Twitter, Airbnb, and Uber. The book argues that the causes and consequences of Big Tech's failures stem from four primary sources: the cultural insularity of the Valley, the hyper-growth business model, the sector's stunning lack of diversity, and a dangerous self-sustaining ecosystem.

However, "Trampled by Unicorns" goes beyond merely recounting how an industry went off the rails. It serves as a passionate call to action, urging industry leaders, board members, employees, and consumers/users to drive the change required to create better, more sustainable businesses. The book also outlines the steps Western governments are likely to take should tech leaders fail to fulfill their responsibilities.

These steps include reformed tax codes, reclassification of certain industries, and increased regulation to ensure that Big Tech operates in the public interest. By addressing these issues, "Trampled by Unicorns" aims to empower individuals and organizations to hold Big Tech accountable and shape a more equitable and sustainable digital landscape.

Weight: 404g
Dimension: 161 x 235 x 23 (mm)
ISBN-13: 9781119730644