Perry Carpenter
Transformational Security Awareness: What Neuroscientists, Storytellers, and Marketers Can Teach Us About Driving Secure Behaviors
Transformational Security Awareness: What Neuroscientists, Storytellers, and Marketers Can Teach Us About Driving Secure Behaviors
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- More about Transformational Security Awareness: What Neuroscientists, Storytellers, and Marketers Can Teach Us About Driving Secure Behaviors
Transformational Security Awareness empowers security leaders with the information and resources to assemble and deliver effective world-class security awareness programs that drive secure behaviors and culture change. It weaves together insights and best practices from experts in communication, persuasion, psychology, behavioral economics, organizational culture management, employee engagement, and storytelling to create a multidisciplinary masterpiece that transcends traditional security education.
Format: Paperback / softback
Length: 368 pages
Publication date: 21 June 2019
Publisher: John Wiley & Sons Inc
Transformational Security Awareness is a comprehensive guide that empowers security leaders with the knowledge and resources to create effective world-class security awareness programs that drive secure behaviors and culture change. In the face of ever-evolving threats, humans are the last line of defense, and it is crucial to prepare them effectively. Traditional training paradigms often fail to engage users and shape behaviors, leading to frustration among security leaders.
Transformational Security Awareness offers a better way. Author Perry Carpenter, drawing on insights from experts in communication, persuasion, psychology, behavioral economics, organizational culture management, employee engagement, and storytelling, weaves together a multidisciplinary masterpiece that transcends traditional security education. The book provides practical strategies to overcome the knowledge-intention-behavior gap, optimize programs to work with human nature, use simulations, games, surveys, and leverage new trends like escape rooms to teach security awareness effectively.
The book also emphasizes the importance of putting effective training together into a well-crafted campaign with ambassadors, understanding the keys to sustained success and ongoing culture change, and measuring success to establish continuous improvements. It challenges the traditional focus on what employees know and emphasizes the importance of what they do.
Transformational Security Awareness is a valuable resource for security professionals, leaders, and anyone who is committed to building a more secure and resilient organization. By embracing the principles and practices outlined in this book, security leaders can create a culture of security awareness that empowers employees to make the right decisions and act in the best interests of the organization.
Weight: 490g
Dimension: 154 x 228 x 16 (mm)
ISBN-13: 9781119566342
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