John Ansell
Transforming Big Pharma: Assessing the Strategic Alternatives
Transforming Big Pharma: Assessing the Strategic Alternatives
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Format: Paperback / softback
Length: 282 pages
Publication date: 24 June 2024
Publisher: Taylor & Francis Ltd
Transforming Big Pharma addresses critically how strategy works in the pharmaceutical industry. John Ansell assesses the wide range of alternative strategies big pharma has been attempting in order to make up the shortfall in revenues stemming from the long-standing failure to develop sufficient new products. He shows that there is sound evidence t
Weight: 580g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032837338
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