Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience

The COVID-19 pandemic has increased the need for effective and efficient connecting people and information, and Transitioning to Virtual and Hybrid Events provides expert advice and instructions for delivering engaging virtual events for companies of all sizes and industries.

Format: Hardback
Length: 208 pages
Publication date: 26 October 2020
Publisher: John Wiley & Sons Inc

The COVID-19 pandemic has brought about a significant shift in the way we conduct events, with the need for effective and efficient virtual connections becoming increasingly crucial. While the technology infrastructure exists, many organizations are struggling to transition to virtual meetings and events to address time-sensitive issues.

Transitioning to Virtual and Hybrid Events, authored by Ben Chodor, president of Intrado Digital Media, provides a comprehensive guide for event hosts looking to go virtual. The book covers a wide range of topics, including understanding the new audience, adapting content to the virtual medium, marketing effectively, and much more.

With detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists, the book offers step-by-step guidance on planning, creating, and implementing a digital event. It also helps event hosts choose between a stream, webcast, or hybrid event, evaluates different technological solutions, produces compelling virtual content, and promotes online events effectively.

One of the key strengths of Transitioning to Virtual and Hybrid Events is its focus on meeting the needs of a diverse and global audience. The book recognizes that virtual events can be accessed by people from different time zones and backgrounds, and provides strategies for creating content that is inclusive and engaging for all participants.

In conclusion, Transitioning to Virtual and Hybrid Events is an indispensable instruction manual for anyone tasked with enhancing their organizations continuity plans, enabling their employee base to work remotely, or creating any type of virtual solution. With its comprehensive coverage of topics, practical advice, and helpful resources, the book is a valuable resource for event professionals looking to navigate the challenges of the new virtual landscape.

Weight: 394g
Dimension: 160 x 236 x 24 (mm)
ISBN-13: 9781119747178