Translation, Adaptation and Digital Media

The importance of adaptation in translation studies is emphasized, particularly in light of the rise of new media. The textbook covers the full area of translation, adaptation, and digital media, with a focus on Brazilian culture and includes a range of texts and activities to support learning. It is an essential resource for students, instructors, and professionals working in these fields.

Format: Paperback / softback
Length: 286 pages
Publication date: 11 November 2022
Publisher: Taylor & Francis Ltd

Translation Studies has always placed great importance on adaptation, and as print media loses its dominance and new media becomes increasingly crucial in communication, adaptation becomes even more vital in Translation and Translation Studies. Moreover, the book explores the connections between new digital media.

This is the only user-friendly textbook that covers the entire field of Translation, Adaptation, and Digital Media, applicable to any language combination. It is divided into nine chapters, featuring a diverse range of texts from Brazilian culture, providing an ex-centric perspective on translation. Each chapter includes an expository section, case studies, and student activities to facilitate learning. The book emphasizes the central role of adaptation in translating works for the popular book market, theater, cinema, radio, and, particularly, the new media.

This is the essential textbook for students enrolled in Translation and Adaptation Studies courses, as well as instructors and professionals working on adaptation and transmedia projects.

Dimension: 234 x 156 (mm)
ISBN-13: 9780367205263