Transnational Convergence of East Asian Pop Culture

This book explores transnational interactions of East Asian pop culture and current cultural practices, comparing them to Western popular culture. It discusses the history of transnational flows within pop culture, the convergence of practical, industrial, and business aspects of popular culture under the influence of digital culture, and the specific realities and practices of consumers beyond regional boundaries.

Format: Paperback / softback
Length: 238 pages
Publication date: 31 May 2023
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the intricate transnational exchanges of East Asian pop culture and contemporary cultural practices, offering a comparative analysis alongside the production and consumption of Western popular culture. Through a theoretical framework, it explores the unique characteristics of East Asian pop culture, shedding light on its historical trajectory and its impact on global cultural dynamics.

An international team of esteemed authors, armed with innovative theoretical perspectives and robust empirical research, embarks on a captivating exploration of the history of transnational flows within the realm of pop culture. They meticulously analyze the interplay between pop culture, digital technologies, and the media industry, unraveling the complex dynamics that shape these interconnected realms.

Chapters within the book delve into the captivating phenomenon of the Hallyu, commonly known as the Korean Wave, as well as the vibrant cultural industries of Japan and China. The authors examine the profound impact of these regional phenomena on global popular culture, highlighting the ways in which they have influenced fashion, music, film, and television across the world.

Throughout the book, the authors address the convergence of once-separate practical, industrial, and business aspects of popular culture under the influence of digital culture. They explore the transformative power of technology in reshaping the landscape of cultural production, distribution, and consumption. By coherently synthesizing a vast array of research, the authors provide a deep understanding of the specific realities and practices of consumers who transcend regional boundaries, share common cultural identities, and are shaped by historical constructs.

This book appeals to a wide range of academic researchers, undergraduates, and graduate students specializing in Asian media, media studies, communication studies, cultural studies, transcultural communication, or sociology. It serves as a valuable resource for those seeking to deepen their knowledge and understanding of the complex interplay between East Asian pop culture, global trends, and the evolving dynamics of contemporary society.

Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367648992