Christopher A.Bartlett,Paul W.Beamish
Transnational Management: Text and Cases in Cross-Border Management
Transnational Management: Text and Cases in Cross-Border Management
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Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. It is suitable for MBA, executive education, and senior undergraduate students studying international management, international business, or global strategy courses.
Format: Paperback / softback
Length: 570 pages
Publication date: 01 March 2018
Publisher: Cambridge University Press
Transnational Management is a comprehensive guide that provides students and instructors with an integrated conceptual framework to navigate the complexities of today's multinational enterprises. Through a combination of text narrative and real-world cases, the authors delve into the development of strategy, organizational capabilities, and management roles and responsibilities in the global economy. The book is organized into eight chapters, each supplemented with carefully selected practical case studies from renowned case writers. These case studies offer valuable insights and practical applications of the key concepts discussed in the text.
To ensure that the content remains relevant and up-to-date, all chapters have been revised and updated for this eighth edition. In addition, ten new cases have been added, bringing the total number to over 100. Furthermore, four existing cases have been revised to reflect the latest developments in transnational management.
To enhance the learning experience, a comprehensive range of online support materials is available. These include detailed case teaching notes, nearly 200 PowerPoint slides, and a test bank. These resources provide students with additional materials to reinforce their understanding of the topics covered in the book and to assist them in preparing for exams and assignments.
Suitable for MBA, executive education, and senior undergraduate students studying international management, international business, or global strategy courses, Transnational Management offers a unique global perspective on the subject. It provides a comprehensive understanding of the challenges and opportunities faced by multinational organizations in today's interconnected world, and equips students with the skills and knowledge necessary to succeed in this dynamic field.
Weight: 1174g
Dimension: 179 x 253 x 24 (mm)
ISBN-13: 9781108436694
Edition number: 8 Revised edition
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