Travel Writing for Tourism and City Branding: Urban Place-Writing Methodologies

Travel Writing for Tourism and City Branding is a book that provides a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool. It is scientifically supported with full academic references for researchers and presents literary travel writing as an enquiry process that can be applied by writer-researchers to spaces that have value to them. It is enriched with case studies and will be of great interest to students of tourism marketing, destination marketing, place branding, and travel writing.

Format: Paperback / softback
Length: 168 pages
Publication date: 30 December 2022
Publisher: Taylor & Francis Ltd

Travel Writing for Tourism and City Branding is a comprehensive and insightful guide that offers tourism students a practical approach to crafting researched literary travel writing on urban destinations. By utilizing the writing process as a research tool, the book provides a solid foundation for scholars. Recognizing the growing importance of professional content creation in tourism development, city councils and destination managers are actively seeking ways to commission and sponsor content authors. This book serves as a comprehensive overview of literary travel writing, presenting it as an inquiry process that writer-researchers can apply to spaces of personal significance. Travel writing is showcased as a methodological practice that researchers can learn and apply to their own projects, whether in academic settings or in commercial city branding endeavors. Thorough case studies are examined, and their impacts are further explored through additional research. The chapters are structured in a way that allows readers to use the book as a model for their own projects, making it an invaluable resource for students of tourism marketing, destination marketing, place branding, and travel writing. Additionally, current creators of commercial tourism marketing content will find this book particularly valuable.

Weight: 326g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032014692