Hanna Gorska-Warsewicz
Trust and Brand Management: The Role of Brand Heritage
Trust and Brand Management: The Role of Brand Heritage
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- Condition: Brand new
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- More about Trust and Brand Management: The Role of Brand Heritage
Format: Paperback / softback
Length: 224 pages
Publication date: 19 July 2026
Publisher: Taylor & Francis Ltd
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.
Weight: 470g
Dimension: 229 x 152 (mm)
ISBN-13: 9781032707747
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