Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success

In his sixth business book, Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life and business success. He argues that soft skills like self-awareness and curiosity can accelerate business success and provides exercises to help develop these traits. Vaynerchuk also shares his secret to success, using these traits in varying mixtures depending on the situation. The book will help leaders refine their ingredients and improve their leadership capabilities.

Format: Paperback / softback
Length: 288 pages
Publication date: 25 November 2021
Publisher: HarperCollins Publishers Inc

Bestselling author, entrepreneur, and investor Gary Vaynerchuk delves into the twelve essential emotional skills that have played a pivotal role in his life and business success in his sixth business book. Recognizing the longstanding neglect of emotional intelligence in leadership, Vaynerchuk challenges the conventional notion that soft skills like self-awareness and curiosity are merely "nice to have" in the business world. He argues that these skills can actually accelerate business success, providing leaders with critical tools to acquire and develop them.

For analytical minds, it can be challenging to grasp the nuances of becoming more self-aware, curious, or empathetic. However, this book offers valuable insights and practical exercises to help individuals develop these traits. By exploring the 12 human ingredients that have contributed to his success and happiness, Vaynerchuk provides readers with a roadmap to cultivating their own "halves" and enhancing them.

One of the key insights in the book is the recognition that emotional intelligence is not a one-size-fits-all approach. Vaynerchuk acknowledges that he possesses certain strengths and weaknesses, and he actively works to improve his weakest areas. He shares his personal journey and offers practical advice on how others can identify their own "halves" and develop them.

Vaynerchuk's secret to success lies in his ability to harness these twelve traits in varying mixtures, depending on the situation. He provides real-life examples involving common business scenarios to demonstrate how these traits can be applied together for optimal results. By applying these principles, leaders can navigate complex challenges, build strong relationships, and drive innovation.

This iconoclastic book is not just for business professionals but for anyone seeking personal growth and development. It offers a refreshing perspective on the importance of emotional intelligence and provides valuable insights on how to refine one's ingredients and improve overall well-being. Whether you are a CEO, entrepreneur, or aspiring leader, this book will help you refine your skills and achieve greater success in all aspects of your life.

Weight: 280g
Dimension: 153 x 226 x 19 (mm)
ISBN-13: 9780063143791