Uncharted: How to Map the Future

Margaret Heffernan's book "Uncharted" explores the people and organizations that are not daunted by uncertainty and encourages us to mine our own creativity and humanity for the capacity to create the futures we want and can believe in. She argues that we are addicted to prediction and desperate for certainty, but the complexity of modern life won't provide that, and we need to be robust instead of efficient.

Format: Paperback / softback
Length: 384 pages
Publication date: 18 February 2021
Publisher: Simon & Schuster Ltd

An urgent read for the 21st century, Karl Popper's timeless insights remain as relevant as ever. In his influential book, "Trust Me, PR is Dead," Robert Phillips, former CEO of Edelman EMEA and author of "Trust Me, PR is Dead," explores the evolving landscape of public relations and its challenges in the digital age. Heffernan, a skilled storyteller, captivates readers with her captivating narrative in "Uncharted." She offers wise and relatable insights, urging us to embrace uncertainty and adapt to the rapidly changing world.

Tim Harford, a renowned economist, praises Heffernan's work in the "Financial Times." He questions how we can think about the future and what actions we need to take to navigate the complexities of modern life. Heffernan's bold and invigorating new book challenges us to break free from our addiction to prediction and seek certainty. She argues that the complexity of modern life prevents us from finding certainty, and experts in forecasting are reluctant to look beyond 400 days.

In this era of inevitable uncertainty, Heffernan emphasizes the importance of being robust rather than efficient. She explores long-term projects developed over generations, highlighting the resilience and adaptability that emerge from diverse participants working together. Experiments, led by individuals and nations, unlock new possibilities and options, fostering collaboration and collective outcomes.

Existential crises reveal the vital social component in resilience, emphasizing the importance of relationships and support networks. Heffernan also delves into the topic of death, exploring how our approach to it impacts the future of those we leave behind. She advocates for preparedness, urging us to take proactive steps today to ensure a better tomorrow.

"Uncharted" spans a wide range of topics, from history to business, science to government, and friendships. It challenges us to resist the false narratives and embrace a more holistic perspective on life. Heffernan's refreshing book encourages us to be open-minded, adaptable, and resilient in the face of uncertainty.

In conclusion, Karl Popper's insights and Margaret Heffernan's thought-provoking book "Uncharted" provide valuable guidance for navigating the challenges of the 21st century. By embracing uncertainty, fostering collaboration, and being prepared for the future, we can create a more resilient and inclusive world.

Weight: 274g
Dimension: 130 x 199 x 31 (mm)
ISBN-13: 9781471179822