Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

This guide provides a comprehensive overview of digital marketing,covering key concepts, strategies, and best practices. It is updated to reflect the latest industry developments and is endorsed by prestigious institutions such as Harvard University and the Chartered Institute of Marketing.

Format: Paperback / softback
Length: 448 pages
Publication date: 03 November 2020
Publisher: Kogan Page Ltd

The world of digital media is a dynamic and ever-evolving landscape, shaped by the continuous advancements in technology that have revolutionized the way we interact and communicate on a global scale. In this ever-changing environment, it is crucial for individuals and organizations to have a comprehensive understanding of digital marketing to stay ahead of the curve.

Understanding Digital Marketing, the bestselling guide to digital marketing, offers a practical and comprehensive approach to navigating this complex landscape. Written by industry experts, this fifth edition is fully updated to reflect the latest global developments in the industry, including martech, consumer data and privacy considerations, influencer marketing, and voice marketing.

The book is divided into eight chapters, each covering a different aspect of digital marketing. From strategy and digital transformation to best-practice basics and trends, readers will gain a deep understanding of the key components of successful digital marketing campaigns.

One of the key strengths of Understanding Digital Marketing is its clear and informative case studies and examples. These real-world examples provide readers with a practical perspective on how digital marketing strategies have been implemented by leading organizations across various industries. By studying these case studies, readers can apply the principles and techniques learned in the book to their own marketing efforts and achieve measurable results.

Another notable feature of the book is its accessibility. Written in a straightforward and concise manner, the book is suitable for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from prestigious institutions such as Harvard University, Hult Business School, and the Chartered Institute of Marketing.

In conclusion, Understanding Digital Marketing is an essential resource for anyone looking to gain a deep understanding of digital marketing and stay ahead of the competition. With its comprehensive coverage, practical examples, and endorsements from industry leaders, this book is a must-read for practitioners and students alike. Whether you are a seasoned marketer or just starting your journey in the digital world, this book will provide you with the tools and knowledge you need to succeed in the ever-evolving digital landscape.

Weight: 680g
Dimension: 158 x 233 x 28 (mm)
ISBN-13: 9781789666014
Edition number: 5 Revised edition