Understanding Reddit

This book provides a comprehensive scholarly overview of Reddit, considering it from multiple perspectives and drawing on theories from communication studies and sociology to analyze its communities. It will be valuable to scholars and students in communication, media studies, information science, internet and emerging media studies, and sociology.

Format: Hardback
Length: 122 pages
Publication date: 20 December 2021
Publisher: Taylor & Francis Ltd

This comprehensive scholarly work delves into the enigmatic realm of Reddit, a highly popular yet understudied social platform that has emerged as a significant force in the early 21st century. By offering a multi-faceted perspective, the book inspires fresh insights into Reddit, considering it from various angles: as a historical site, a platform for identity formation, a democratic space, a vibrant community, and a powerful news aggregator and distributor. Through a rigorous blend of theories from computer-mediated communication, communication studies, and sociology, the book conducts original, large-scale observational analyses of Reddit's communities, providing a holistic understanding of the platform's first 15 years. By unraveling the complexities of Reddit, this book empowers us to comprehend the dynamics of rapidly growing online communities in the age of widespread anonymity. Serving as both a primer on the unique social behavior on Reddit and a framework for situating it within multiple theoretical traditions, the book offers invaluable insights to scholars and students in the fields of communication, media studies, information science, internet and emerging media studies, and sociology.

Weight: 282g
Dimension: 142 x 223 x 15 (mm)
ISBN-13: 9780367714192