Unfair Advantage: How You Already Have What It Takes to Succeed
Unfair Advantage: How You Already Have What It Takes to Succeed
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The book "The Unfair Advantage" discusses how to identify and apply your own unfair advantages to achieve success in business and beyond, drawing on over two decades of hands-on experience. It challenges the myths of meritocracy and shows that success is often influenced by external circumstances and internal strengths.
Format: Paperback / softback
Length: 256 pages
Publication date: 10 December 2020
Publisher: Profile Books Ltd
Winner of the Business Book of the Year Award 2021 and the Best Start-up/Scale-up Book Award 2021, this powerful book offers a fresh perspective on success as an entrepreneur. Ali Abdaal, a productivity YouTuber, podcaster, and former doctor, provides invaluable business advice that you won't find anywhere else. Derek Sivers, an entrepreneur and author of Anything You Want, calls this groundbreaking book "crucial" and "a game-changer."
The world is not a level playing field. Meritocracy is a myth. And when you examine those at the top, you realize that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know. An Unfair Advantage is any element that gives you an edge over your competition. And we all have one.
Drawing on over two decades of hands-on experience, including serving as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors demonstrate how to identify your own unfair advantages and apply them to any project. Hard work and grit alone are not enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status, and luck in the journey to success.
From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.
Weight: 212g
Dimension: 129 x 199 x 19 (mm)
ISBN-13: 9781788167543
Edition number: Main
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