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Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector: Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal

Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector: Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal

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  • More about Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector: Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal

Format: Hardback
Length: 277 pages
Publication date: 17 June 2023
Publisher: Springer International Publishing AG

The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector.


Dimension: 235 x 155 (mm)
ISBN-13: 9783031290190
Edition number: 1st ed. 2023

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