Lisa Harrison
Unpacking Micro-Influence within the Australian Creative Sectors: A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers
Unpacking Micro-Influence within the Australian Creative Sectors: A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers
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- More about Unpacking Micro-Influence within the Australian Creative Sectors: A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers
Format: Hardback
Length: 213 pages
Publication date: 01 October 2024
Publisher: Springer Verlag, Singapore
This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry.
Dimension: 210 x 148 (mm)
ISBN-13: 9789819759132
Edition number: 2024 ed.
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