Unternehmensfuhrung fur Dummies 2e

Unternehmensführung ist eine der Königsdisziplinen der BWL, die strategische Analyse, Mitarbeiterführung, Führungsstile, Leadership, Unternehmenskultur, Organisationsformen und Change Management betrifft. Zahleiche Praxisbeispiele bieten Einblicke in die Arbeit bekannter Unternehmen.

Format: Paperback / softback
Length: 464 pages
Publication date: 12 October 2022
Publisher: Wiley-VCH Verlag GmbH

Unternehmensführung, a key discipline within the realm of BWL, holds immense significance as it determines the fate of an organization. Thomas Lauer, a renowned expert in this field, equips you with all the essential knowledge for your certification exam.

In the first part of his course, Lauer delves into the foundational principles of strategic analysis, providing a comprehensive understanding of the key elements that shape an organization's direction. He then explores a range of methodologies and approaches, emphasizing their practical application in real-world scenarios.

As the implementation of strategies takes center stage, Lauer emphasizes the importance of effective employee management and the diverse leadership styles that can drive success. He also delves into the nuances of traditional management and the role of leadership in guiding teams toward achieving their objectives.

The course further explores the significance of corporate culture and the various ethical frameworks that guide organizations. It sheds light on the importance of ethical decision-making and the role of leaders in fostering a culture of integrity and accountability.

Lastly, Lauer provides insights into the diverse organizational structures and the challenges associated with strategic change management in the context of rapid transformations. He offers practical examples and case studies from renowned companies to illustrate best practices and strategies for effective leadership and management.

Throughout the course, Lauer's engaging teaching style and wealth of real-world experience make the material accessible and relevant to aspiring business professionals. His practical examples and case studies provide valuable insights into the workings of successful organizations, enabling you to apply the knowledge gained to your own professional endeavors.

By enrolling in this course, you will gain the essential skills and knowledge required to excel in the field of unternehmensführung and make a meaningful impact on the success of your organization.

Weight: 824g
Dimension: 178 x 244 x 30 (mm)
ISBN-13: 9783527719907