Felix Krebber,Reimer Stobbe
Unternehmensgeschichte kommunizieren: Marken differenzieren – Identitat starken – Verantwortung zeigen – Erfolg messen
Unternehmensgeschichte kommunizieren: Marken differenzieren – Identitat starken – Verantwortung zeigen – Erfolg messen
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- More about Unternehmensgeschichte kommunizieren: Marken differenzieren – Identitat starken – Verantwortung zeigen – Erfolg messen
Format: Paperback / softback
Length: 53 pages
Publication date: 30 December 2024
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Dieses essential bietet komprimiertes Wissen, wie Unternehmensgeschichte in der Unternehmenskommunikation thematisiert werden kann. Es wird veranschaulicht, wie Strategische Geschichtskommunikation auf Kommunikationsziele einzahlt, wie sich Themen zuschneiden, Kanäle auswählen und Wirkungen messen lassen.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658467845
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