User Tested: How the World's Top Companies Use Hum an Insight to Create Great Experiences

User Tested provides a practical guide for incorporating human insight into business decisions, design, and experiences, using user testing to capture real-world examples and scale human insight across organizations. It emphasizes the importance of customer empathy and creating a culture of customer-centricity, with insights from companies like Microsoft, AAA Club Alliance, HelloFresh, and Notre Dame's IDEA Center.

Format: Hardback
Length: 240 pages
Publication date: 04 April 2022
Publisher: John Wiley & Sons Inc

With the proliferation of digital experiences in our lives, it's easy to feel overwhelmed by the vast amount of data at our fingertips. While dashboards and charts offer valuable insights, they alone cannot fully understand and empathize with customers. Data cannot penetrate the depths of human thoughts, reveal the world from their perspective, or replicate the authentic customer experience.

That's where human insight comes in. User Tested provides a practical guide for individual contributors and executives to step beyond standard business metrics and infuse real human insight into every aspect of their business decisions, designs, and experiences.

In this comprehensive book, you'll explore:

- The shift from data-driven to customer-centric approaches in businesses, highlighting the detrimental consequences of disconnecting from customers.
- The basics of capturing human insight through user testing, including how to identify the right participants, ask insightful questions, and make sense of the insights gathered.
- A detailed playbook that showcases real-world examples of how organizations can collect and scale human insight across teams, from marketing to product development, and beyond.
- Strategies for evangelizing the power of human insight within your organization, fostering a culture of customer empathy and enabling departments to gain firsthand understanding of customer needs.
- Case studies of successful companies like Microsoft, AAA Club Alliance, HelloFresh, and Notre Dame's IDEA Center, showcasing their innovative approaches to connecting with and eliciting meaningful feedback from customers in more friendly, efficient, and direct ways.

Whether you're in marketing, product management, or any other industry, User Tested offers valuable insights and practical strategies to help you put customers back at the center of your business model. By embracing human insight, you can create more personalized and effective experiences that resonate with your audience and drive long-term success.

Weight: 422g
Dimension: 161 x 237 x 28 (mm)
ISBN-13: 9781119844631