Using Focus Groups: Theory, Methodology, Practice

This guide is for novice researchers who want to conduct a successful focus group, with chapters on all aspects of the research process and real-world research examples.

Format: Paperback / softback
Length: 368 pages
Publication date: 26 October 2020
Publisher: SAGE Publications Ltd

Drawing on the authors' thirty years of combined experience in the field, this comprehensive, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process. Packed with real-world research examples from across the social sciences, learning features such as 'expert advice' and 'concepts and theories' boxes, as well as end-of-chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.

The authors, with their extensive expertise in the field, have crafted a comprehensive guide that covers every aspect of conducting focus groups. This authoritative book offers step-by-step instructions, providing valuable insights for novice researchers seeking to execute successful focus group studies.

Throughout the book, real-world research examples from various social sciences are presented, offering practical insights and applications. Additionally, 'expert advice' and 'concepts and theories' boxes are included, offering concise explanations and theoretical frameworks to enhance the reader's understanding. End-of-chapter exercises and further reading suggestions further reinforce the learning process, allowing readers to apply the knowledge gained and deepen their expertise.

This guide is particularly valuable for novice researchers who are eager to explore the world of focus groups. It provides a solid foundation, equipping readers with the necessary skills and knowledge to conduct rigorous and effective research. Whether you are a student, professional, or researcher, this book will be your go-to resource for conducting focus groups and gaining valuable insights into your study's subject matter.

Weight: 636g
Dimension: 170 x 242 x 26 (mm)
ISBN-13: 9781526445612