Dr Rachel Lawes
Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales
Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales
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- More about Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales
The book "Using Semiotics in Retail" has been awarded the 2023 Business Book Awards in the Sales & Marketing category. It provides practical insights and strategies for leveraging semiotics in retail to boost sales, customer loyalty, and brand evolution. It offers step-by-step guidance on recognizing and designing for emerging consumer needs, creating meaningful shopper experiences, and increasing engagement. Supported by online resources, the book empowers readers to create effective retail marketing campaigns.
Format: Paperback / softback
Length: 296 pages
Publication date: 03 February 2022
Publisher: Kogan Page Ltd
The importance of boosting retail sales cannot be overstated in today's global, digital marketplace. In order to stand out, retailers must cultivate customer loyalty and evolve their brands while leveraging the power of semiotics both online and in physical stores. With its practical, accessible approach, Using Semiotics in Retail offers retailers of all sizes valuable insights and strategies for enhancing their marketing efforts.
Drawing on 20 years of global marketing experience, the book provides a step-by-step guide to recognizing and designing for emerging consumer needs, creating meaningful shopper experiences, and surprising and delighting consumers. It features case studies and examples from renowned brands such as Unilever, Freshippo, H&M, Google, Toyota, and many more.
Using Semiotics in Retail offers game-changing marketing insights across various categories, including FMCG, fashion, technology, and entertainment, sourced from China, India, Mexico, the US, and the UK. The book is accompanied by online resources, including templates and interactive exercises, to further enhance readers' understanding and application of the principles discussed.
Moreover, Using Semiotics in Retail equips readers with a powerful set of tools that they can immediately apply to create engaging and successful retail marketing strategies. Whether you are a seasoned marketer or just starting in the industry, this book is a valuable resource for anyone seeking to stay ahead of the curve and drive sales growth.
Weight: 456g
Dimension: 158 x 233 x 26 (mm)
ISBN-13: 9781398603820
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