Dr Rachel Lawes
Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales
Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales
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- More about Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales
Format: Hardback
Length: 296 pages
Publication date: 03 February 2022
Publisher: Kogan Page Ltd
Boost sales, increase brand recognition and create engaging shopper experiences with this practical guide to applying semiotic insights to both online and in-store retail.
Weight: 296g
Dimension: 300 x 162 x 25 (mm)
ISBN-13: 9781398603844
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