Angela M.Cirucci,Urszula M.Pruchniewska
UX Research Methods for Media and Communication Studies: An Introduction to Contemporary Qualitative Methods
UX Research Methods for Media and Communication Studies: An Introduction to Contemporary Qualitative Methods
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- More about UX Research Methods for Media and Communication Studies: An Introduction to Contemporary Qualitative Methods
A book that teaches students how to design a study, explaining qualitative methods popular in the tech industry, and aligning UX research with other career paths in Media and Communication Studies.
Format: Hardback
Length: 194 pages
Publication date: 15 February 2022
Publisher: Taylor & Francis Ltd
This book is a comprehensive guide for students new to user experience research, written in a highly accessible manner that walks them through the entire process of designing a study. It covers a range of qualitative methods popular within the tech industry, providing clear explanations and examples to help students understand and apply these techniques.
Moreover, the book is designed to help both students and instructors who have training in traditional research methods better understand qualitative UX methods. It offers frequent parallels between traditional academic research methods and UX methods, making it easier for readers to grasp the similarities and differences between these approaches.
By aligning UX research with other career paths within Media and Communication Studies, the book demonstrates its relevance and importance in today's digital age. It helps increase the teachability of UX research, making it more accessible to a broader range of students and instructors. Additionally, it opens up additional career paths for graduates in these disciplines, as UX research is becoming increasingly important in various industries, such as technology, marketing, and design.
Overall, this book is an invaluable resource for anyone interested in learning more about user experience research, whether they are students, professionals, or researchers. Its comprehensive coverage of qualitative methods, practical examples, and connections to other fields make it an essential guide for anyone looking to advance their understanding of this rapidly growing field.
Weight: 531g
Dimension: 229 x 152 (mm)
ISBN-13: 9781032020785
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