Vespa 75 Years: The complete history: Updated edition

The Vespa, a revolutionary two-wheeled vehicle, was first produced in 1946 by Piaggio. It became a cult object for every generation, with its simple elegant forms, practicality, and riding comfort. This book, an updated version of the successful Vespa 70 Years, traces the technical and stylistic evolution of the Vespa over the decades, while also focusing on communications and collectors' interest.

Format: Hardback
Length: 336 pages
Publication date: 26 May 2022
Publisher: Giorgio Nada Editore

In the vibrant year of 1946, a remarkable chapter unfolded as the first 15 examples of the iconic Vespa left the Piaggio factory, marking the commencement of an extraordinary and unparalleled tale. This remarkable two-wheeled vehicle not only etched its indelible mark in the annals of transportation history but also transcended its mere function to become an authentic cultural phenomenon embraced by successive generations. The Vespa's allure lay in its simple, elegant design, practicality, and unparalleled riding comfort, which propelled it to global success. As we celebrate the 75th anniversary of this legendary scooter, this captivating book, an updated edition of the highly acclaimed Vespa 70 Years (ISBN 9788879116398), takes us on a decade-by-decade journey through the technical and stylistic evolution of this timeless icon.

While meticulously tracing the Vespa's evolution, this comprehensive volume also delves into the intricate interplay of communication, a core strength of the Pontedera group. Moreover, it acknowledges the growing fascination of collectors, who have been captivated by the Vespa's enduring charm. Complementing the title "Vespa. The complete history," published in 2020, is the book "Vespa. All the models," a comprehensive catalog that presents a systematic listing of every model and version produced by Piaggio in a single volume.

This captivating journey through time unveils the rich heritage, innovation, and enduring appeal of the Vespa, reminding us of its profound impact on transportation and culture. As we delve into the pages of these books, we are invited to celebrate the legacy of this iconic scooter and the generations of enthusiasts who have embraced its timeless beauty.

Dimension: 270 x 240 (mm)
ISBN-13: 9788879118552