Vespa and Lambretta Motor Scooters

Vespa and Lambretta are two of the most iconic motor scooter brands, particularly popular in Britain in the 1950s and 60s. They rose to fame in the postwar era due to their affordable, economic transport and rich history of accessorising and customising.

\n Format: Paperback / softback
\n Length: 64 pages
\n Publication date: 21 February 2019
\n Publisher: Bloomsbury Publishing PLC
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Vespa and Lambretta, two iconic motor scooter brands, continue to hold their place in the hearts of enthusiasts even after four decades since the latter's demise. However, what made these scooters truly resonate with Europeans during the postwar era? And why did they become particularly popular in Britain during the 1950s and 60s? To delve into the origins and evolution of these remarkable machines, motor scooter expert Stuart Owen takes us on a captivating journey.

From the wartime ruins of Italy, Innocenti and Piaggio emerged as the pioneers of the Lambretta and Vespa, respectively. These two manufacturers capitalized on the growing demand for affordable and economical transportation, offering a solution that was both practical and stylish. Their scooters quickly gained popularity, particularly in Britain, where they were seen as a symbol of youth and rebellion.

The mod movement, characterized by its distinctive style and attitude, played a significant role in the popularity of Vespas and Lambretta. These scooters became a staple of the scene, with their sleek designs and vibrant colors attracting young individuals who sought to express their individuality. The scooters were not just a mode of transportation; they were a statement of fashion and culture.

Over the years, Vespas and Lambretta continued to evolve and adapt to changing trends. They were embraced by celebrities and musicians, further solidifying their status as iconic symbols of coolness. However, as motor cars began to encroach on their territory, the fortunes of these scooter brands began to fluctuate.

Despite the challenges, Vespas managed to endure and experience a revival in popularity. This was largely due to the release of the cult film Quadrophenia, which brought the scooter back into the spotlight and inspired a new generation of enthusiasts. The film's portrayal of the mod scene and the iconic Vespa scooters resonated with viewers, reigniting interest in these machines.

In conclusion, Vespa and Lambretta have left an indelible mark on the world of motor scooters. Their rise from the ruins of postwar Italy to their status as European sensations and their enduring popularity in Britain is a testament to their timeless appeal. These scooters have not only provided affordable transportation but also served as a symbol of youth, style, and culture. Whether you are a scooter enthusiast or simply appreciate the history and significance of these machines, Vespa and Lambretta continue to captivate and inspire us.

\n Weight: 148g\n
Dimension: 152 x 210 x 2 (mm)\n
ISBN-13: 9781784423148\n \n