Visible Signs: An Introduction to Semiotics in the Visual Arts

Visible Signs is a textbook that introduces key semiotic theories and concepts within the framework of visual communication, with inspiring examples from graphic design, typography, illustration, advertising, and art. It includes new imagery and updated exercises and covers propaganda, diversity in 'neutral communication', and issues related to social media representation.

Format: Paperback / softback
Length: 192 pages
Publication date: 11 August 2022
Publisher: Bloomsbury Publishing PLC

Visible Signs is a comprehensive guide that delves into the intricate world of semiotic theory, offering a profound understanding of how visual communication shapes our perceptions and interpretations. As part of a contextual studies program, basic semiotic theories are commonly taught in most art schools, yet many students struggle to grasp their practical implications for their own artistic practice. This book aims to bridge that gap by presenting key theories and concepts, including signs and signifiers, language and speech, within the framework of visual communication.

Each chapter in Visible Signs provides a comprehensive overview of a specific aspect of semiotic theory, accompanied by inspiring examples drawn from various fields such as graphic design, typography, illustration, advertising, and art. These examples serve as tangible illustrations of the ideas discussed in the text, making them accessible and engaging for students. Furthermore, the book includes creative exercises at the end of each chapter, designed to reinforce the theoretical concepts and encourage students to apply them in practical scenarios.

In its fourth edition, Visible Signs has been extensively revised and updated to reflect the latest developments in the field. It includes new imagery and updated exercises to enhance the learning experience, as well as expanded coverage of propaganda, diversity in 'neutral communication' (including the use of emojis), and issues related to social media representation.

By exploring the complexities of semiotic theory through the lens of visual communication, Visible Signs empowers students to become more critical thinkers and effective communicators. It equips them with the tools they need to analyze and interpret visual messages, enabling them to create visually compelling and meaningful artwork that resonates with their audience. Whether you are a student, artist, designer, or simply interested in the study of communication, this book is a valuable resource that will deepen your understanding of the power of visual language and its impact on our world.

Weight: 648g
Dimension: 211 x 271 x 12 (mm)
ISBN-13: 9781350164932
Edition number: 4 ed