Visual Culture

This book teaches readers how to read visual images, from fine art to photography, film, television, and new media. It explores how meaning is communicated through the wide variety of texts that inhabit our increasingly visual world and teaches readers how to interpret visual texts with their own eyes. The third edition contains over fifty illustrations in color and includes a new section on images of power, fear, and seduction, as well as fresh material on taste and judgment. It is an ideal introduction for students taking courses in visual culture and communications.

\n Format: Paperback / softback
\n Length: 360 pages
\n Publication date: 21 December 2018
\n Publisher: Polity Press
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This comprehensive book delves into the intricate world of visual communication, encompassing a wide range of mediums such as fine art, photography, film, television, and new media. It explores the profound ways in which meaning is conveyed through the diverse array of texts that populate our increasingly visual society. Rather than offering predefined interpretations for individual images, Visual Culture empowers readers to develop their own visual literacy skills by teaching them how to interpret visual texts with their own eyes.

The book is divided into two parts. The first part provides an insightful exploration of various theoretical approaches to visual analysis, offering a foundation for understanding the complexities of visual communication. The second part takes a medium-based approach, connecting the theoretical discussions with practical examples and case studies. Throughout the book, Howells and Negreiros seamlessly integrate a diverse range of methodologies, advocating for a polysemic approach to visual analysis.

In the third edition of this widely acclaimed book, over fifty illustrations are presented in vibrant color for the first time. The revised text also includes a new section on images of power, fear, and seduction, a comprehensive segment on video games, as well as fresh material on taste and judgment. Additionally, a glossary and suggestions for further reading are provided to enhance the reader's understanding and engagement.

Written in a clear, lively, and engaging style, Visual Culture remains an ideal introduction for students embarking on courses in visual culture and communications across a diverse range of disciplines, including media and cultural studies, sociology, and art and design. By unraveling the visual language that shapes our world, this book equips readers with the tools they need to navigate the visual landscape and critically analyze the images they encounter daily.

\n Weight: 746g\n
Dimension: 242 x 163 x 23 (mm)\n
ISBN-13: 9781509518784\n
Edition number: 3rd Edition\n